Google+ Pages for businesses just released
Only a week ago, Google finally announced Google+ Pages for your business, which will allow businesses to connect with people from their personal profiles... which is essentially the same in how your Facebook Fan page has been helping you connect with other Facebook users through "likes".
Google has created a snazzy introductory video on YouTube.
Functionality, in many ways, is similar between Google + and Facebook, such as photo, video and link sharing between business fans. Above this, there will be a new range of new innovations in networking.
- Spend time face-to-face time with your fans on a Google+ Hang Out
- Fans can add your business page to their circles
- Get recommendations from your fans with +1
Unlike personal +1 accounts. When a business is +1'd, it is a recommendation, however will not automatically add ot a circle. When a user manually adds your page to their circle, they will be subscribing to your updates.
This is the Google+ Pages information & sign-up page:
Whilst this release is only relatively new, Google +1 business pages are already appearing in search results. This can give your brand an additional placement in search results.
Businesses should seriously consider building a +1 page if not purely for SEO performance reasons. Additional brand recognition and enhanced social media visibility and interaction nowadays make a significant impact in search results.
The final reason to adopt this is to secure the potential competitive advantage, as many businesses found they had fallen behind their competitors who had created Facebook Pages before them.
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