Shopping Cart Software


Ashop Commerce Ecommerce Blog

September 2011

Part 3: How can I utilize images more effectively on my site?

 by ryan on 01 Sep 2011 |
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Images on custom pages   It’s surprising how the use of images on general custom informative pages can really satisfy different needs of visitors.    One of the most common examples is a contact us page. If you’re a retail store, try placing Google maps to display your location. At a glance, your visitors visually see where you are, rather than trying to picture it in their head. On your “about us” page, place a picture of you or your staff. Again, this will help connect and build trust for a potential loyal customer. Learn how to install a Google Map.     Lately there’s an emerging recognition for what’s called an “infographic”.  Information graphics are graphic visual representations of information, data or knowledge. These graphics (a chart or diagram) present complex information quickly and clearly. If you’re thinking about a long page of informative text. Try to think of a way that an image might summarise it clearly and fast. This not only helps reduce bounce rates of visitors, but also build inbound links from happy web traffic. An example might be to explain more about a product and link to its selling page.     Images play a very important part in your overall conversion rate. They can change a victors interpretation of your company, their emotions and speed of sale conversion. Take a look through your site today and see what changes you can make.

Part 2: How can I utilize images more effectively on my site?

 by brian on 01 Sep 2011 |
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Product page images Your product page is your final chance for the big sell, so don’t let it slip away through carelessly placed product images.   A product image should; Cover all angles that matter Have clarity and quality Be sizable Be enhanced by real life situations   Cover all angles Too often do I see product images where you get the front-on photo and that’s all.  Let’s say you’re selling a dress. Put yourself in your customer’s shoes and question if that single image is enough to persuade a sale. If you correctly answered no ?, then consider adding a photo from all applicable angles and even close ups of special features such as a pleat or hem line. You can even do an ultra-zoom to show quality and texture of fabric. Customers can’t try on clothing from an online store, so help them where ever possible.   Here's an example where they show the sole of the shoe, not just the top.   Clear, quality images It’s important not to turn off visitors with fuzzy or distorted images. Think, if you wanted to buy a unique Iphone case and the only images they uploaded were fuzzy on a black background. That’s a sale gone. Images should be crystal clear to show the fine details and be lifelike. A white background will let the product images speak for themselves.   Good size images Thumbnails don’t sell products. Upload a product image in the largest size you see fit for your product. Roughly 800 x 800 is good. It fills a good portion of most screens and prevents scrolling vertically and horizontally. In your Ashop store, this will automatically resize to the main product and listing page sizes.   Enhance using real-life  A dress on its own is hard to connect with. Place it on a suitable model and I guarantee your sales will increase. Put a show on a foot with matching clothing. Customers will connect with your products better when seen in a real-life situation.   See how they use a real model as well as the product on its own

Part 1: How can I utilize images more effectively on my site?

 by brian on 01 Sep 2011 |
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Images on the home page Your home page is generally the first landing page for a new visitor, or at least a page they will visit to better understand who they’re dealing with.   These days, with so much competition, a common path for potential customers is to price match a particular product. This doesn’t mean, lowest price wins, this is simply a first step to make sure they’re not wasting their time. I’ll go through steps for improving product pages shortly.   The home page should represent your overall company, products you sell and identify your brand, all in a glance. Long text on your page can look daunting to most visitors and often turns them off, while a clean, emotional and descriptive image can work wonders.     An emotional image should establish a quick and simple connection with your visitors. For example, a shoe company might use images of famous athletes crossing the finish line wearing a shoe that is sold in store. It might have a title like “We create the advantage, the rest is all you”. This image doesn’t focus on your company or a particular product, this image is designed to make the visitor excited about entering the store and looking for products. It’s a good start, better than reading a paragraph about your company history… No offense!   Another fantastic option is a slideshow. The first frame can be emotional and the following frames can offer matching products nested a similar banner design so the feeling continues on to those products. It also provides an opportunity for the visitor to click and continue deeper into your store. Emotion used in a slideshow Here’s an example I found today were the first image on the home page is two guys living the dream. They’ve hiked to a basecamp, all set up for the next climb. It’s exciting and I would love to be in their shoes. Below that are recognisable brand names they sell and below that is another emotional image from a supplier. These are clickable directly to those brands or products.      Our next post will detail how to improve product page images.
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