Shopping Cart Software

 
 

August 2012

Ashop.com.au website redesign plus mascot is launched

 by brian on 17 Aug 2012 |
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When you’re an ecommerce business, you’re either evolving and growing, or dying. So in the spirit of evolution, the Ashop team decided we need a revamp. Our website is stage one and then we'll start to undergo the giant task of your admin panel look and feel. The Ashop websites are divided into three main countries; US, UK and AU. We’ve already started with the release of our Aussie website www.ashop.com.au with a NEW LOGO, NEW DESIGN and NEW MASCOT (Ash).     Why the change Typically every two years, website design trends make a noticeable change. Not only the button styles but the way content is delivered. These new developments usually all aim toward easier and clearer understanding by visitors. Ashop’s new colour palette was user tested three times over before the final one was selected. The logo now looks like an actual cart; where previously people kept asking what that symbol was. Ash the robot was introduced to keep a continuous design flow through both our website but also all marketing aspects and community channels. Why Ash the Robot When you’re an online business, it’s often a challenge to portray your company’s true personality and the benefits it has for your customers. We decided a bunch of pictures like peoples smiling faces was boring and kitsch, so we designed our own mascot. Ash gives each page a personality and gives us the opportunity to show readers the fun and innovative side of Ashop. How did all this help Well, just making a design and mascot doesn’t help, it’s what you do afterward that makes the difference. Our engineers have integrated a reporting system to analyse traffic data and develop metrics that tell us where a visitor comes from, goes to and maybe when they drop off. We then provide simple surveys on pages they generally leave from to ask what they might be looking for or dislike. This feedback and traffic analysis helps us identify the pages needing work most and ways we can improve them to help conversions. Admitingly, this is only the tip of the iceburg, but it's the most relavent to ecommerce stores like yours. On top of this we use a usability testing company where anonymous visitors are given simple tasks to follow on your website. It’s all captured on real-time screen casting with audio so the tester can explain their thoughts and suggestions as they browse through your site. These testers are your only source of true feedback and provide visual understanding of what’s going wrong and generally how you can fix it. Ashop made approximately 25 changes and 15 add ons or improvements to the site. In the end, the last group of testers were very impressed. Especially when compared to our competition. Naturally it’s not all 100% your way, but you simply can’t and shouldn’t be everything to everyone. Trial conversions are now up by 15% within one week and we're currently waiting on sale conversion results. We’d love to hear your feedback below.

Social Commerce and How It's Impacting eCommerce

 by brian on 09 Aug 2012 |
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What might have seemed unthinkable just a few years ago, the idea of selling goods or services directly from social sites such as Facebook has taken off in a big way. But while many e-commerce site owners are worried that this new phenomenon may cut into their profits, the opposite can actually be true.   The old saying, "If you can't beat 'em, join 'em" may just be the tonic that e-commerce site owners need to hear. Instead of trying to compete with the likes of Facebook, it is far better to join forces and mount a serious attack on their markets. Recent reports speculate that e-commerce done via Facebook could account to as much as 6.1% of the entire UK e-commerce market by 2015. This could represent a huge untapped market waiting to be exploited.   The additional online sales load is there for the taking for anyone who wants to make full use of Facebook as an adjunct to their existing e-commerce site. It's simply a case of getting in on the action before someone else comes along to take that slice of the business for themselves.   Setting up a social commerce page on Facebook is relatively simple to do and can make a big impact on sales, while also driving traffic to the core e-commerce website. Success depends to some extent on the nature of the business and the product or service being sold. In other words, what you sell and how you sell it can result in varying levels of success for your business.   The key to making a success of a social commerce page is by designing it for a different kind of traffic that you'd normally expect to land on your e-commerce site. Social pages attract social traffic and as long as your page is built to appeal to this kind of traffic, while looking and feeling different to your e-commerce site, there is a greater chance of driving more sales from one to the other.
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