If you spend any significant amount of time in the world of ecommerce, you’ll get to know the buzzword: “interactivity.” That’s because having a successful website means having customers who consistently peruse, browse, shop, and in all other ways ...

So here’s the deal. Text is boring to most people. It’s necessary, but ultimately very boring for the billions of visually inclined consumers spread throughout the globe. Whitepapers were once the top method of gaining mass conversions. However, s...

Hello and welcome to the final installment of the Ashop blog’s post series on tracking the Return on Investment on your social media efforts. In our first two posts we discussed the kinds of metrics that best reflect social ROI, as well as the best...

Hello and welcome to the final installment of the Ashop blog’s post series on tracking the Return on Investment on your social media efforts. In our first two posts we discussed the kinds of metrics that best reflect social ROI, as well as the best...

Welcome back to the Ashop blog’s post series on the investigation and application of social media metrics in reference to determining Return of Investment. Much like that first sentence, like this subject, is more than a mouthful. So to keep from bi...

  Every serious marketer is interested in social media. This data and networking giant is a largely unexplored new frontier in the world of sales. There have been a few powerfully successful marketing efforts undertaken on a large scale, but many m...

Mobile shopping is making a big splash in the world of online commerce. It’s an unavoidable fact, and an important undertaking for today’s ecommerce retailers. If your online store is inaccessible from any major mobile device, you’ve literally got ...