Shopping Cart Software

 
 

December 2013

5 Tactics To Increase Conversions Permanently

 by ryan on 20 Dec 2013 |
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You already know that you need to have a website for your shop, whether you are only selling online or using it as an extension to a physical location. You may even have one up and running already. But simply having a place where you offer your goods or services online isn't enough to ensure sales. It takes a little effort and know how to turn online shoppers into buyers. With more smartphones than people on Earth, according to Digby, and consumers spending six times as much time than last year shopping through a mobile device, having your internet marketing strategy at its best is essential to capture the sales. If your online shop isn't closing the deals, try these 5 Tactics To Increase Conversions Permanently. Call to Action There is no reason to beat around the bush. Shoppers know that you are there to sell them something. Show them how! Put a call to action that tells them how they can get what they are looking for. Use your header image as an entry to make purchases. Use a large button that tells them what they are clicking on, such as “Start Shopping” or “New Items”. A bold call-to-action button that stands out is an easy way to pull customers in to look further, and buy. Coupon Codes Offering your customers coupon deals is an excellent way to increase sales, with recent studies showing that online coupons generate new users and increase the overall spending on merchant sites. Active coupon users are 74 percent more likely to try a new brand or purchase an item if there is a coupon attached to it. By offering a coupon code directly on your site can prevent shoppers from looking elsewhere for deals, opening competitors sites for comparison, or even abandoning their carts while waiting for a better deal. Statistics say that 27 percent of shoppers abandoned their cart to look for a coupon, with the average lose of sales totaling $109 per merchant. Offering the coupon clearly on your page can prevent that loss of sales. Retargeting Of the shoppers on your site, generally only 2 percent turn from shoppers into buyers on their first visit, according to AdRoll. Retargeting is a way to bring the majority of shoppers back to your site to buy items. Using a service, such as AdRoll, tracks your site visitors by placing an anonymous retargeting “cookie” in their browser. This allows the service to show the shopper ads for your site while they browse other places on the web. These targeted ads can bring back shoppers who have been on your site previously and turn them from shoppers into buyers. While different retargeting services may focus on specific sites, such as Facebook or Twitter, it is important to only use one service at a time. AdRoll offers a general coverage on the web, as well as a service called Liquid Ads that tracks items a shopper had added to their cart but not purchases and targets those items t o the shopper. This focus adds more appeal to the ads a shopper sees. Conditional Email While many businesses have abandoned the practice of sending out unsolicited mass emails, which often end up in a spam pile, conditional emails are still an excellent way to increase sales. Conditional emails are not unsolicited mass mailings, but emails that are triggered by the shopper. Setting up conditions, such as an abandoned shopping cart, can trigger an email reminding the shopper of the items they were interested in. With 98 percent of shoppers not making a purchase on their first time visiting your site, getting them to come back a second time is essential to a high conversion rate. By having conditional emails set up to trigger after certain actions, you can increase your average return shopper from 8 percent to 37 percent, according to blog.shop.org. Email Lists When looking at conversion for your site, one of the key factors isn't simply to get a shopper to buy once. Completing a one-time sale is good, creating a long-term relationship with a consumer means return shoppers, increased sales, and increased profits. One of the best ways to create a relationship with a customer is by obtaining their email address. Getting the shopper to give you their email can open doors such as coupon offers, newsletters, sales emails, even holiday wishes, and thank you emails. Each email they receive builds upon their brand recognition, their brand loyalty, and the probability that they will return to your site and make future purchases. Each shopper who gives you their email address offers you an opportunity to turn their one-time purchase into an ongoing loyal customer. Creating a website that draws shoppers in and turns them into buyers can be a challenge. However, the more than $1 trillion dollars of online sales that took place in 2013 is only going to increase in the next year. Having a well designed, easy to use, shopper savvy website will allow your business to increase your conversion rate and create a solid base of returning customers. Image: SmashMetrics

4 Mistakes Everyone Makes When Testing AdWords Campaigns

 by ryan on 12 Dec 2013 |
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When you try to design a pay-per-click ad campaign, you usually try to design many versions and wordings of the same ad to find out which works best. Split testing is pretty easy with AdWords too.  Unfortunately, it’s so easy that people will often try testing and tweaking with no particular understanding or plan in mind. Here is a list of the most common mistakes that people make while split-testing their AdWords ads.   Mistake # 1: Using the default settings Google tests your ads on its own and displays the ad with the highest click through rate the most. In other words, the default setting doesn’t allow you to split test on your own.  Many people will put two or three versions of an ad on Google AdWords, but then forget that they’ve left the default settings on. They think they are split testing when they really are not.  This is easy to fix, of course – you just need to select the Rotate Indefinitely setting.   Mistake # 2: Testing in the wrong period Split testing an ad involves developing at least two different versions of an ad and then using statistics from both to decide which performs better. Some people make the mistake of split testing during different periods of time.  They test one version for a week first and then test the other. This is not the right way to split test because market conditions can change from one week to the next. One week can be closer to a holiday than the other, for instance.  You cannot reliably compare two versions when you test them at different times.   Mistake # 3: Not counting where the ad appears Many advertisers don’t realize that where an ad appears on the search results page – on the top or the side – can have a lot to say for how successful it is. An ad that appears at the top (position 1-4) usually gets 10 times the click through rate as one that appears on the side. When you compare one ad version against another, you have to make sure that they both appear on the same spot. If Google puts one at the top and the other on the side, that isn’t a fair comparison.   Mistake # 4: Rushing in and killing an ad too soon The way a new ad ranks in its first few days isn’t usually an accurate indication of how good it is. Google experiments with the ranking it gives ads based on the quality score of the other ads in the user’s account. It will place a new ad on top sometimes and on the right margin at others until it decides where it should really go.  There is no point taking the ranking Google gives your ad too seriously in the first couple of days. You should wait at least a week before you decide what really works.

7 Ways You Can Sell More Using Social Media

 by ryan on 05 Dec 2013 |
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Are you struggling to convert your social media fans and followers into paying customers? Understanding how potential customers behave on active social channels is crucial to driving sales through social media. From Facebook to Pinterest, customers visit your social media pages for a variety of reasons, but frankly speaking, many are looking for access to special deals and coupons, and others want to see if you have any contests or promotions running that will be of benefit to them. If you don’t give social media followers what they’re after, they likely won’t return. With that in mind, here are some key tips on How to Sell on Social Media: 1. Use a Social Marketing Suite to run contests You can use a tool like Woobox or Wishpond to capture leads from your landing pages, contests and coupons, and automatically store them in your Contact Database. This will enable you to learn about your contacts, see their demographics and interests and export your contacts to your Email and CRM (customer relationship management) services for more targeted marketing. 2. Use a giveaway tool to incentivize your customers Omni-channel loyalty platforms like Punchtab allow you to reward users for performing simple actions on a blog or site. In fact, with over 40+ actions on your website, social channels, mobile, email marketing and more, PunchTab makes it possible to engage users anywhere and everywhere. 3. Make people an offer they can’t refuse Post a one-time or limited time offer to encourage a rapid response. Readers who feel that opportunities are time-sensitive are much more likely to engage. (For example: “This offer good only to the first 100 respondents!”)   4. Offer a guarantee or warranty Customers want to know that theycan get their money back easily if they are unhappy with their purchase. The 365-Day Free Shipping Both Ways returns policy was the cornerstone of Zappos success. It's all about reducing the percieved risk for customers making their first purchase. 5. Offer platform-specific deals Though “like-gating” (offering a deal only to someone who might “Like” your Facebook page) is not without its critics, it is widely used as a way to generate new fans. Just remember – you must continue to offer valuable content and conversations to establish an ongoing relationships on ALL social media platforms even after someone has hit the “Like” or “Follow” button. 6. Use a referral system Sites like Curebit, InviteBox and ReferralCandy are designed to get existing shoppers to invite their friends to shop. In turn, those original customers are rewarded for the referral once their friend has made a purchase. 7. Make it a habit every day to friend, follow or connect with individuals who fall within your demographic How? Conduct a search on each social networking website using a resource like socialmention.com to find people who are talking about your industry or using keywords related to your industry. Then comment on their posts, answer their questions, or share something they say to get them to ‘follow back.’ The most important thing you need to know is that social media is a relationship-builder. You can develop good leads and attract new customers, but only if you are willing to monitor and listen to what they are saying and engage in meaningful dialogue with them. Once you develop that relationship, nurture it so that it becomes second nature to talk to that contact about a product or service they want or need. That is the true key for selling on social media. Have you had success using social media as a sales channel? Got any tips or tactics on how to get the most out of it? Let us know in the comments below. Image: Demarque
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