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Top 5 Simple and Effective Ways to Improve Your Site

 by brian on 30 Jul 2012 |
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One of the best ways to improve your site and the way customers will interact with it is to create a sense of trust. The best place to do that is in the most visible section of your homepage: the header section and the space immediately below it. This is the first place people look when they visit your site, so it's here that you should make the all-important first impression.
Casual visitors can be turned into serious customers when they trust a site. Here are some suggestions that will boost the trust factor of your site and put visitors at ease and more eager to buy.
  1. Images go a long way to providing visitors with a reason to stay and look around. To create a personal touch that customers identify with, think about including a small image of the site owner and their name somewhere obvious, without impacing your professional design.
  2. If the store owner actually uses the products they sell, add a line that tells customers. A store owner who uses their own products adds more trust and personalisation while giving the customer a good feeling about the store.
  3. Include one or two icons in addition to the "shopping cart" such as a link to a "Shipping and Ordering Information" page and/or a "Questions and Comments" or "FAQ" page for example. 
  4. Do you provide offers like "Free Shipping", "Same Day Shipping" "Courier Delivery" etc? Then make sure your customers know about them by include banners with your offers clearly labelled right up there where they can see them.
  5. If you have a free phone number available for taking orders, make it highly visible along with the hours you can take phone orders, right beneath the store name. 
There are a lot of ways to increase sales by making small improvements to your site. Creating a trusting first impression is one of the more effective of them.


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